What is Critical Reload Booster?
Critical Reload Booster (CRB) is a fantastic solution to grow your strength budget, support your athlete’s nutritional needs and enhance their performance.
How Does It Work?
The school buys Critical Reload and Dispenser at bulk wholesale. Critical Reload is then offered to the student athletes at a cost which, offers a profit for the strength and conditioning program, and often a cost saving for the student athlete and parent. Essentially, it’s like setting up a concession stand in your weight room – no different than a school does at a home sporting event. The difference: instead of selling candy bars, hot dogs and fountain sodas, you’re selling a healthy, protein-packed conventional food to fuel your athlete’s performance.
Greater Atlanta Christian School’s, Gary Schofield shares how he set-up his CRB program, acquires purchases and ease of profitability:
“We charge the student account $80 for half semester (8-weeks). By doing this we generally generate thousands of dollars that goes directly into an ‘Activity Account’ for purchase of equipment. We purchased Critical Reload AND Dispenser and made $250 net profit in the first 8 weeks!”
How Is CRB Different?
CRB is, essentially, the opposite of mainstream approach to fundraising. Traditionally, if you wanted to raise money for your weight room, you would need to shop your need to administrators and then be tasked with organizing a funding method. These funding sources usually involved a fundraiser ranging from a weekend car wash to selling candy bars or bake goods to a few key recipients (ex, family, friends, neighbors) and public at large. Think of this fundraising approach as a funnel, with you and your fundraiser at the wide end and the audience of buyers at the narrow end. Fail to point your funnel at the right buyer at the right time, and that’s time and money lost.
CRB program, on the other hand, turns that funnel on-end by giving you, the coach, a single platform for fundraising. This approach dramatically streamlines the traditional model, by tapping into a more focused need and more frequent buyer pool. There are many benefits to the CRB over traditional methods. Here are just a few of the many possible advantages:
Reach – By using the CRB approach, you have access to parents of athletes who can see, interact with, and share your fundraising campaign.
Frequency – By instituting the CRB program, the frequency and consistency with which you are able to create a consistent revenue stream for the strength budget is astounding.
Fulfill Buyer Need – Surveys conducted by schools starting the CRB program learned that nearly 75% of parents already buy dietary supplements for their child in sport. The CRB program lets you assist parents who are already buying nutritional products for their child by saving them time and money, while giving them peace of mind that what they are getting is safe.
Presentation – By creating a CRB program, you go through the invaluable process of looking at your strength program from the top level—its history, traction, offerings, value proposition, and more—and boiling it down into a polished, easily digestible package.
PR & Marketing – From launch to close, we guide you on ways you can share and promote your CRB program through social media, email newsletters, and other online marketing tactics. As you cover the progress of your CRB program, you can double down and grow your CRB program participation.
Validation of Concept – Presenting your CRB program to the parent affords an excellent opportunity to validate and refine your offering. As potential parents begin to express interest and ask questions, you’ll quickly see if there’s something missing that would make them more likely to buy in.
Efficiency – One of the best things about CRB program is its ability to centralize and streamline your fundraising efforts. By building a single, comprehensive profile to which you can funnel all your buyers, you eliminate the need to pursue each of them individually. So instead of duplicating efforts, you can present everything in a much more accessible format, leaving you with more time to coach instead of fundraise.